Punk Money is a new type of financial platform with a community at its core. They’re decentralising money away from the banks and empowering their users.

Aimee J developed their brand for a teaser video campaign to generate investment interest and beginning to raise awareness of their app for potential users.

Punk Money has a vivid and strong punk graphic style and utilises sketchy typography alongside chaotic elements that represent the disruption it will bring to the financial market. We have particularly focused on the ink splatters in the teaser video using them to add interest to the messages of the video. It is enhanced by animating the app sequences with splatters on swipes and clicks.

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